Shoebox Appeal

Thank you to our incredible sponsors
Studio Texture – Creative agency, specialising in stategic brand and campaign projects for not for profit organisations.
The 7 Stars – The UK’s largest independent media agency
JR Removals
 – The fastest-growing, family-run removals company in the South-East
– The home of unique, earth friendly promotional merchandise

Shoebox Appeal
As Covid-19 has devastated communities around the world, the team at Link to Hope continue to work hard to provide humanitarian aid and improve access to education and social care throughout  Romania, Bulgaria, Moldova and Ukraine.

The Shoebox Appeal is more than a one off gift at Christmas.

Link to Hope use the shoebox delivery trips to identify and visit the most vulnerable and exploited families and individuals, providing a no strings attached gift. They then find out what the community needs and commit to making a meaningful difference, dedicating their resources and building trust through an incredible network of local project managers and community leaders.

From building schools to ensuring that elderly widows living in villages with no running water or electricity have enough wood to get them through bitterly cold winters, the team continue to follow up and monitor progress, ensuring they make a sustainable difference to people’s lives.

We’ve been supporting Shoebox Appeals for over 20 years and in 2019, Jasmine was fortunate enough to join the team in Romania. While the focus was on delivering shoeboxes, the team were able to see other projects including a Link to Hope funded (built and maintained) kindergarten, cancer hospital project, after school club and women’s refuge project.

We create boxes for families and special boxes for elderly people, often living on their own. 100% of your donations goes directly to the appeal and we cover the administration costs. We are area receivers and a drop off point for North East London.

In 2021, we processed 398 boxes and received £4,328 in donations and hundreds of pounds worth of gifts.


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With your online donations we buy everything needed to fill a box including:

  • basic toiletries, toys, games
  • stationery including solar powered calculators
  • solar powered torches, radios
  • helpful DIY equipment like tape measures
  • games, toys, teddies, dollies and cars
  • chocolate / sweets

For elderly boxes we focus on:

  • reading glasses
  • hot water bottles
  • sewing kits
  • nail kits
  • warm socks, hats, gloves
  • wind up radios / solar powered torches

We also use the money to cover £3 postage needed for each box.

Supporting Link to Hope, this project is managed by Jasmine Plowright and Emma Rodriguez. We are proud area receivers for Islington.

“It was incredible to see how this organisation operates on the ground. They are extremely efficient and responsible with the gifts and money received – no fancy relief trips or unnecessary admin costs. The people you see on the leaflets and in the video are the people that I met during the trip. After being in their homes, schools and communities, I’ve worried about how they are coping and I’ve appreciated Link to Hope updates during Covid. They are continuing to follow up and help like they promised they would, under the most difficult circumstances. After seeing their efforts first-hand, I’m even more proud to be a small part of this outstanding project. Read her blog post.