Shoebox Appeal

Supporting Link to Hope, this project is managed by Jasmine Plowright and Emma Rodriguez. We are proud area receivers for Islington.

Partners include: Trinity Oaks CofE Primary School and Horley Methodist Church.

Shoebox Appeal
As Covid-19 has devastated communities around the world, the team at Link to Hope are working even harder to provide humanitarian aid and improve access to education and social care throughout  Romania, Bulgaria, Moldova and Ukraine.

The Shoebox Appeal is more than a one off gift at Christmas.

Link to Hope use the shoebox delivery trips to identify and visit the most vulnerable and exploited families and individuals, providing a no strings attached gift. They then find out what the community needs and commit to making a meaningful difference, dedicating their resources and building trust through an incredible network of local project managers and community leaders.

From building schools to ensuring that elderly widows living in villages with no running water or electricity have enough wood to get them through bitterly cold winters, the team continue to follow up and monitor progress, ensuring they make a sustainable difference to people’s lives.

We’ve been supporting Shoebox Appeals for over 20 years and in 2019, Jasmine was fortunate enough to join the team in Romania. While the focus was on delivering shoeboxes, the team were able to see other projects including a Link to Hope funded (built and maintained) kindergarten, cancer hospital project, after school club and women’s refuge project.

We create boxes for families and special boxes for elderly people, often living on their own. 100% of your donations goes directly to the appeal and we cover the administration costs. We are area receivers and a drop off point for North East London.

In 2020, we processed 446 boxes and received £4,503 in donations and hundreds of pounds worth of gifts.


Sponsored by

Studio Texture
– Creative agency, specialising in stategic brand and campaign projects for not for profit organisations.
The 7 Stars – The UK’s largest independent media agency
JR Removals
 – The fastest-growing, family-run removals company in the South-East
– The home of unique, earth friendly promotional merchandise


With your online donations we buy everything needed to fill a box including:

  • basic toiletries, toys, games
  • stationery including solar powered calculators
  • solar powered torches, radios
  • helpful DIY equipment like tape measures
  • games, toys, teddies, dollies and cars
  • chocolate / sweets

For elderly boxes we focus on:

  • reading glasses
  • hot water bottles
  • sewing kits
  • nail kits
  • warm socks, hats, gloves
  • wind up radios / solar powered torches

We also use the money to cover £3 postage needed for each box.


We’re trying to avoid using the you know who big wishlist site, so we’re using the free service from ‘Things to get me’. We’ve listed items that we need and links to where you can get them at a good price. It is a little more involved than 2 clicks but we feel a bit better about doing it this way.

  1. Visit our Things to get me page
  2. Choose an item and click on the link to go to that online store
  3. Buy the item and send it to the delivery address on the top of the page
  4. Postage will be whatever that store charges


Drop off a completed box
Whether you are doing boxes as an individual, team of colleagues, group or family, we are happy to accept your boxes. Email us to book drop off slot or call / text Jasmine on 07921 871 806.

We will be packing the boxes on Saturday 13 November. We will need all cash and gift donations by this date. We will accept completed boxes until the 13th November. Email us to book drop off slot or call / text Jasmine on 07921 871 806.

Our packing party – Saturday 13 November
We weren’t able to have a packing party last year and while we think we should be able to go ahead, we’ll remain a little cautious until nearer the time. We will be contacting core volunteers and hope to open up to a bigger group if we can. We will of course share photos and videos from the day for all those who are unable to be with us, and we hope to get photos of anyone who prefers to take part remotely whilst they continue to contribute to the project from home. People can drop their boxes off on this day.

Thank you to our sponsors


“It was incredible to see how this organisation operates on the ground. They are extremely efficient and responsible with the gifts and money received – no fancy relief trips or unnecessary admin costs. The people you see on the leaflets and in the video are the people that I met during the trip. After being in their homes, schools and communities, I’ve worried about how they are coping and I’ve appreciated Link to Hope updates during Covid. They are continuing to follow up and help like they promised they would, under the most difficult circumstances. After seeing their efforts first-hand, I’m even more proud to be a small part of this outstanding project. Read her blog post.